The July meeting of the GKIC London Chapter took place on 21 July, 2015 at our current home of “The Happenstance” on Ludgate Hill. David White took the first session titled… “3 Ways To Avoid Becoming A Commodity And Gaining Price Elasticity”. Being seen as offering a commodity product or service is…BAD! That’s mainly because […]
More Thoughts On Marketing Via Groupon
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]