With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be enough time. […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
If You’re Marketing On Facebook, You Should Know This…
I confess, I was a little reluctant to write this post… …because I’ve been somewhat sceptical of social media as a marketing channel. And to be blunt, that scepticism has not been completely justified. Social media can be a very effective marketing medium… …when used correctly in the right business context. But, it’s not necessarily […]
You Mean We Have To Keep Doing Social Media?!?
Two insightful marketing cartoons from the great Tom Fishburne. First this… Ah yes… …any form of marketing requires a sustained commitment if you want results. Tom suggests… “Instead of planning a social media campaign, make a social media commitment.” You can read the whole post at… “still on facebook” That post also mentions an interesting […]
Why The Brand Didn’t Live Happily Ever After…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne… Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…