There is a disturbance in the world of internet marketing right now in May 2016. It might be going too far to say there is something rotten in the state of internet marketing… …but certainly things aren’t like they used to be. In just the last week or so, I’ve heard the same message from […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
More Thoughts On Marketing Via Groupon
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
Wow!…12 Awesome Resources For Design And Copy…
…from copywriting and marketing maven Michel Fortin. Check out this post… “12 Awesome Resources For Design And Copy“. My personal favorites… …the WordPress tips and the “Submit Button” enhancements. Hours of fun and distraction here! I guess I should post a “Beware Of The Shiny Object” sign, in the light of the previous post! Used […]