The May 2015 meeting of the GKIC London Chapter took place on Tuesday 19th at “The Happenstance” near St. Paul’s in London. David White kicked off the meeting with a presentation covering… …”3 Reasons Everybody Should Be An Info-Marketer”. The BIG point of the presentation is that you don’t have to be an “Info-Marketer” to […]
Looking Ahead – Marketing Calendar November 2014
Here’s the regular look ahead… …this time at the coming month of November 2014… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is a […]
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]