…are only 2 things… …strategy and tactics! Or put another way… …there’s a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon… “5 types of social media strategies”. Reminds me a little of the great Claude Hopkins’ advice… “Don’t boast, […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise […]
Not Every Award Is Helpful In Your Advertising
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
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