“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. ” – John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the “Ad for the Ad” and the starting point of […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Marketing And Copywriting With The Beatles
You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as […]
A Surprising Benefit Of The Economic Downturn…
…for smart copywriters and marketers. Reading through the January edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” I was struck by this (2 part) profound insight from Pete…