OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
Looking Ahead – Marketing Calendar June 2014
With June approaching… …we’re almost halfway through the year 2014! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. Also… …did you know that June is the biggest month for weddings in the USA? Probably similar in other […]
So…What’s In Prospect For Marketing In 2014?
Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year… …it’s a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the coming year. Hopefully, you’ve already mapped out your Marketing Calendar […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]