Time to look ahead at the month of March 2018 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and […]
Looking Ahead – Marketing Calendar March 2017
Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays… …and down here in Australia it’s the tail end of winter. You tend not to see too many product launches or big promotions… …for the […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]