I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]
How Copywriting Can Make Virtually Any Product Exciting And Interesting
One of the challenges facing any copywriter is to come up with the “Big Idea” or the angle that makes a product or service exciting, or at least compelling, to the prospect. It’s what legendary copywriter John Carlton calls “The Hook”. Now, as I was walking along to my “Latin Cardio” class today (I’ll tell […]
Copywriter Pete Godfrey Goes “On The Road”
One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”. If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag […]
Welcome To “Maximum Results Copywriting”!
Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”. My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist. So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say? Good questions! […]
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