I was a little surprised, and delighted to see a movie made recently about legendary showman and pioneering marketer P.T. Barnum. The Greatest Showman [DVD] [2017] Now, Barnum is a somewhat misunderstood figure…probably best know for something he never actually said! In fact he was a very skilled promoter and entrepreneur and one of the […]
Looking Ahead – Marketing Calendar July 2017
Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2017. Two big themes or ideas. […]
Looking Ahead – Marketing Calendar July 2016
Time for our regular look ahead…this time at the month of July 2016. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2016. Two big themes or ideas. […]
Looking Ahead – Marketing Calendar April 2016
Here’s our regular look ahead at the coming month, April 2016… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The most prominent event of general interest this month is… …”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on […]
Looking Ahead – Marketing Calendar July 2015
Time for our regular look ahead…this time at the month of July 2015. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2015. Two big themes or ideas. […]