Video continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012” There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started. The “experience effect” tends to kick in and you get more proficient. 2. […]
Dude! You Changed The Site!
Yes, I have given the site a makeover… …and changed the theme to the “WordPress Dream Theme”. Like many online marketers I have… 1) Settled on WordPress as the preferred platform as a Content Management System for websites 2) Looked at, tried out and purchased many different premium themes. Ironically I bought the “WordPress Dream […]
What Copywriters And Marketers Need To Know About New FTC Guidelines
Unless you’ve been completely cut off from the online world the last few months… …you’re most likely aware that there has been a fair amount of discussion and not a little concern about new guidelines issued by the US Federal Trade Commission (“FTC”) relating to online marketers. Specifically, as how they relate to bloggers, affiliates […]
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]