Time to look-ahead at the month of November 2013… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…we’re fast approaching the end of the year… and that means CHRISTMAS, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s not […]
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Looking Ahead – Marketing Calendar August 2011
Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it’s a lean month both in the northern and southern hemispheres. In Australia, it’s the middle of winter and in the north it’s the lazy days of summer. So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons […]
Looking Ahead – Marketing Calendar January 2011
Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!? Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty […]
Looking Ahead – Marketing Calendar August 2010
As winter draws to a close here in Australia, not too much on the calendar. There’s a bank holiday in NSW and Show Day up in Queensland. September 1 is the “official” start to spring, so you could do some of the preparation work and “pre-launch” ahead of a seasonal promotion. It’s summer in the […]