One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year 2015! As well as this article to give you ideas… …here’s a great post from copywriter Ray Edwards… “How To Create A One-Page Marketing Plan”. It’s taken […]
Looking Ahead – Marketing Calendar November 2013
Time to look-ahead at the month of November 2013… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…we’re fast approaching the end of the year… and that means CHRISTMAS, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s not […]
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]