This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
Before Running A Groupon Promotion, Read This…
…and the same applies to any other coupon type deal. Now I confess, that I haven’t paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on… …but it wasn’t directly relevant to my clients. However, couple of things have made me pay a little more […]
When “Success” Might Put You Out Of Business…
Here’s a cautionary tale about the potential problems using a service like Groupon… …and how having too many customers can be a BIG, business-threatening problem… “Groupon demand almost finishes cupcake maker” In brief… “Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire, launched an offer via the money-saving website in the spring […]
Marketing Lesson From A Very “Strange But True” Story…
It would be hard to make this up. Over in the USA… “US authorities say a Florida woman phoned 911 three times after McDonald’s employees told her they were out of Chicken McNuggets.” (“Woman Calls 911 After McDonald’s Runs Out Of Nuggets”) Now, reading the story a little more closely, I do have a smidgen […]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]