Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
GKIC London Chapter – Meeting 19 November 2013
A quick note on yesterday’s (19 November 2013) meeting of the GKIC London Chapter. Ably hosted by David White as usual, another afternoon of great marketing information, updates and simply the opportunity to chat and swap ideas with like-minded marketers. David kicked off the afternoon with a tremendous presentation on creating your own info product, […]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Copywriters And Marketers…If You’re Stuck Just…
“Do The Work”! That’s the title of a new book from Steven Pressfield that’s all about taking action and completing your creative projects faster… …and avoiding the agonies of endless procrastination. Pressfield has talked about this before in his excellent book “The War Of Art”. “Do The Work” is his “manifesto” to put into practice […]
New Copywriting Book From Ray Edwards
Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet. But I’ve invested in a number of Ray’s programs before and always found […]