Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
More Holiday Promotion Tips For Christmas 2017
As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2017” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no longer active). It’s from Troy White… …with some great marketing tips that can […]
Holiday Promotions Ideas For Marketers 2015
Christmas and the New Year are fast approaching. Next week sees the “Thanksgiving” holiday in the USA and “Black Friday” on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the Christmas shopping season…in reality, of course, that has been in full swing for some […]
The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing “The Artist” at the movies today, so that provides a good enough reason to post this trailer… Not sure if it was really deserving of the “Best Picture” Oscar (although, let’s face it, there wasn’t much competition)… …but a wonderful, superbly made movie. I’m not going to go through […]
More Holiday Promotions Ideas For Marketers
As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”. Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”… *****