Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
More Thoughts On Marketing Via Groupon
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Reality Check On Social Media Marketing From Dan Kennedy
Just finished reading the latest edition (4th) of Dan Kennedy’s… …”The Ultimate Marketing Plan”. I ‘d read a previous edition (2nd) many years ago and decided it was time for a “refresher” course in the basics and see what new material Dan thought worth including. The new edition is a comprehensive update… …while still containing […]
Social Media Marketing With The Rolling Stones
Here’s a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I’m involved with. And on my wall I notice this… “The Rolling Stones – Here […]
Not Every Award Is Helpful In Your Advertising
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 10
- Next Page »