I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
If You’re Marketing On Facebook, You Should Know This…
I confess, I was a little reluctant to write this post… …because I’ve been somewhat sceptical of social media as a marketing channel. And to be blunt, that scepticism has not been completely justified. Social media can be a very effective marketing medium… …when used correctly in the right business context. But, it’s not necessarily […]