Made a few additions to the blogroll of sites with a direct response copywriting and marketing theme. First up, I can’t believe that I had not already listed the blog of the outspoken, provocative and brilliant Drayton Bird. Regular posts often with fascinating details of the history of the direct response marketing business. “Drayton Bird […]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Yet More Holiday Promotions Ideas For Marketers
“Theme marketing is one of the most powerful things you can do” Dan Kennedy – Millionaire Maker And Direct Response Marketing Maven One of the most popular posts on this blog is… “More Holiday Promotions Ideas For Marketers” I actually published this back in October 2010 but the tips and strategies will still produce great […]
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be “right”. And what works is often dependent on the particular situation and the relationship between the source and the list. For example…
Two Hours To More Profitable Sales Copy…
…with superstar copywriter Clayton Makepeace. I’ve raved about Clayton’s book “Two Hours To More Profitable Sales Copy” on more than one occasion on this blog. It’s an astonishing insight into how this top copywriter thinks about copy and how he approaches the task of creating sales pulling letters. Definitely one of the best resources I […]