Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s… 1. Here’s what I’ve got. 2. Here’s what it will do for you. 3. […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]