Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
Looking Ahead – Marketing Calendar August 2011
Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it’s a lean month both in the northern and southern hemispheres. In Australia, it’s the middle of winter and in the north it’s the lazy days of summer. So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons […]