Next month is February… …and that means Valentine’s Day (February 14, of course)! Other dates of note… 2 February – Groundhog Day 3 February – Chinese New Year (it’s the “Year of The Rabbit”) 6 February – Monopoly first went on sale in 1935 21 February – Presidents’ Day (USA) For more unusual anniversaries and […]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
U.S. Election Result And What It Says About “Social Mood”…
…and the implications for copywriters and marketers. I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”. Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of […]