I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Not Every Award Is Helpful In Your Advertising
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case […]
VIDEO – 20 Ways To Make More Money From Your Marketing
Want more sales rolling in and more cash piling up in your account? 20 concise direct response marketing tips from the great Drayton Bird in this video… “20 Ways Video” Tip #1 – Write in plain English that your reader can easily understand, rather than obscure corporate-speak jargon Tip #2 – The value of testing […]
The Long Copy Debate – A Word From Drayton Bird
Does long copy work… …or is shorter copy better? This seems to be a never ending debate… …and given new impetus in the current ADD, social-media driven, time-short world. Here’s the great Drayton Bird explaining WHY long copy produces results… “Drayton Bird Talks About Long Copy”