“Rearranging the deckchairs on the Titanic” – Colloquial expression describing usually trivial and ultimately futile efforts to save a failing system Today (April 15) is the 100th anniversary of the sinking of the RMS Titanic in 1912. To this day, still one of the worst ever peacetime maritime disasters… …it has become something of a […]
Social Coupon Bandwagon – Marketers Tread Carefully
If you’re a marketer about to jump on the social coupon bandwagon… …might be worth reflecting on this for a moment… Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…
“Scientific Advertising In The 21st Century” – Part 10 “Things Too Costly”
Chapter 10 of copywriting classic “Scientific Advertising” is titled “Things Too Costly”. By this, the great Claude Hopkins means… “Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result.” Put another […]