Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
Steve Jobs – Marketing And Business Giant
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at… “tribute to steve jobs”. Here are my original comments… *** Like many people, I guess, I was shocked when I heard of the death of Steve Jobs on October 5. Sure, I knew he had health problems but […]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Viral Video Marketing And…Tongue Scrapers?
Not just another great cartoon from Tom Fishburne… …but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at… “brandtube” It concerns the most mundane of products…