Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
Social Media Marketing With The Rolling Stones
Here’s a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I’m involved with. And on my wall I notice this… “The Rolling Stones – Here […]
Marketing And Movie Trailers – Unknown
As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
Marketing And Movie Trailers – The King’s Speech
Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
Marketing And Movie Trailers – Toy Story 3
Been a while since I posted a “Marketing And Movie Trailers”. Is it me or has there been a lack of interesting movies so far this year? Anyway, saw “Toy Story 3” recently and LOVED it. Without further ado, here’s the trailer… OK, so how does it score on our usual scoring system?