Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
Copywriting Diagnostics…
…or “Help! The copy isn’t performing! What do I do now?” Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled… “Are Bottlenecks Clogging Your Sales?” I was a little surprised because…
A Copywriter’s Take On “Din Tai Fung”…
…one of the currently hot restaurants in Sydney. I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the “Din Tai Fung”. This Taiwanese based restaurant chain has become quite trendy in Sydney […]
Copywriting And Emotional Triggers
As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales […]