The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…
Great Resource For Copywriters – “Phrases That Keep Attention”
I know I said this next post would be about “Marketing Lessons From Starbucks”, but I’ve just come across a resource that will be very valuable for you, particularly if you’re a copywriter. Rich Schefren is a guy well worth listening to when it comes to business and marketing. I first came across Rich back […]