I wasn’t going to post anything this Valentine’s Day… …but the media is, naturally, chock-full of romance-themed articles like “100 best love songs of all time” in the UK “Daily Telegraph” which did remind me of this genuine classic … And for some reason (OK, I’m a direct response marketer and copywriter!) I was also […]
Celebrating Gary Halbert (Born 12 June 1938)
Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out… The Gary Halbert Fan Page on Facebook …and, of course… The Gary Halbert Letter …a treasure trove of tips and information for direct response copywriters and marketers. Gary Halbert […]
(Belated) Celebration Of The Great Gary Halbert
OK, as I write this, it’s still June 12 in the USA… …but it’s morning on June 13 here in Australia. Which means… …I forgot that June 12 is the birthday of one of the greatest copywriters of all time… …the incomparable “Sir” Gary Halbert. (And I forgot despite a very thoughtful email to remind […]
Copywriting Blogs Roundup – 19 June 2010
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting […]
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]