Here’s our regular look ahead at the coming month, April 2017… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls late this year…14 -17 April. The other prominent event of general interest this month is… …”April Fool’s Day” (a day […]
Looking Ahead – Marketing Calendar April 2016
Here’s our regular look ahead at the coming month, April 2016… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The most prominent event of general interest this month is… …”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on […]
Looking Ahead – Marketing Calendar January 2015
2014 (where did the year go?!?) is almost over and the coming year of 2015 is fast approaching. So let’s take a look ahead at the month of January 2015… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Of course, the New Year itself […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Better Website Conversion Tips – Part 10
Been a while since the last in this series of “Better Website Conversion Tips”. Apologies dear reader! You can find the previous post in the series at… “Better Website Conversion Tips – Part 9”. Here’s the next in the series… *** Better Conversion Tip #10 – Test Credibility And Proof Another thing you’ll want to […]