Here’s a wonderful marketing-linked cartoon from the great Tom Fishburne… “One of the great marketing campaigns from the 2012 Olympics didn’t come from an official sponsor. It came from a headphone brand called Beats by Dr. Dre. The Beats brand customized headphones in national colors and then strategically sampled them to athletes. Athletes wore Beats […]
Is Pinterest Marketing Right For Your Business?
The latest social media craze…opportunity or waste of time?
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
The Copywriter And The Creative Brief
Had to smile when I saw this… I think most freelance copywriters can relate to this! I guess I’m fortunate in that the majority of my clients are experienced direct response marketers and know what they want. Some clients, however… Tom’s original post at “creative brief”.