YES! Finally you can be in the limelight…
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Who Is Copywriter Dean Rieck?
As a direct response copywriter and marketer, I like to read something every day about the business. Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile. One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in […]