ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
Looking Ahead – Marketing Calendar April 2015
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]