The March 2014 meeting of the GKIC London Chapter took place yesterday (18 March) at the new venue, the Eight Club, Change Alley London. The new venue was a success I think, once members managed to find the entrance! It’s not especially prominent and more than one person (yours truly included) ended up wandering around […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
Major Benefit Of A Good USP…
…that can boost your margins and bottom line and could easily make the difference between success and failure. Competing on price alone is a mugs game in most cases. (In fact, my mate Pete Godfrey would probably describe it as “Evil”!) OK, there are some rare cases where it can work… …BUT it means that […]
A Copywriter’s Take On “Din Tai Fung”…
…one of the currently hot restaurants in Sydney. I was in the City yesterday to catch up with clients. After that I had some time on my hands and as it was early evening I decided to grab dinner at the “Din Tai Fung”. This Taiwanese based restaurant chain has become quite trendy in Sydney […]