In the city yesterday for a trip to the dentist… …I noticed this classic headline template being used in an ad at a camera store… “The Lenses Canon And Nikon Don’t Want You To Know About” Now, this is presumably aimed at people who are serious about photography (the average person is simply going to […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]