As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”. Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”… *****
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…