As winter draws to a close here in Australia, not too much on the calendar. There’s a bank holiday in NSW and Show Day up in Queensland. September 1 is the “official” start to spring, so you could do some of the preparation work and “pre-launch” ahead of a seasonal promotion. It’s summer in the […]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]
Copywriting And Marketing In Tough Times…
Back to the 1970s or is it the 1930s? I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing. If an advertisement isn’t producing an adequate result, you […]