Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]
Crocodile Marketing Conference – Saturday Morning Session
OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a “Great Ideas” series of books that they describe as… “…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.” It occurred to me that it would be useful to have a similar list of the books that […]
“Scientific Advertising In The 21st Century” – Part 12 “Strategy”
Welcome back to this series of articles discussing the copywriting classic “Scientific Advertising” by Claude Hopkins. Chapter 12 deals with the topic of “Strategy”. Hopkins clearly saw business and marketing as a highly competitive endeavour…