Time to look ahead at the month of March 2014 at events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main event of general relevance is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that […]
Looking Ahead – Marketing Calendar February 2014
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and […]
Looking Ahead – Marketing Calendar October 2013
Let’s take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem to be […]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar July 2013
Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we’re now in the second half of the year. As with any milestones like this, it’s an opportunity to give people a […]
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