I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
Marketing And Movie Trailers – The Debt
This trailer for the new thriller “The Debt” caught my eye… I’m a big fan of Daniel Silva’s “Gabriel Allon” novels, so the Israeli angle grabbed my attention… …along with an absolutely top-notch cast. Let’s go through our trailer effectiveness review… A – Attention “We should never forget how young they were”.
Marketing And Movie Trailers – Sherlock Holmes
Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]