Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]
Looking Ahead – Marketing Calendar December 2014
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2014. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]