Great series of posts recently by Randy Gage on the topic of HEALTH… …that will be of particular interest to copywriters and marketers. Of course, good health is important for everyone… …but for independent entrepreneur types like us, it’s especially so. There are 7 posts in the series…
Help Yourself And The People Of Japan At The Same Time
Public service announcement time. No doubt you’ve been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we’ve had our fair share of natural disasters this year… …but they’re dwarfed by the devastation in Japan. Here’s a way you can help to […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
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