In the previous post I discussed the new special report “The Maven Matrix Manifesto” from Rich Schefren and Jay Abraham.
I’ve now finished going through the report and, as with pretty much everything from Rich and Jay, it’s well worth reading.
As I suggested in the earlier post, in many ways the report is simply an updating and reframing of many of the core concepts of positioning. However, the core of the report is something I haven’t seen in this form before – an 11 step process for creating a “Maven” or positioning blueprint.
For a copywriter, there are two ways that come to mind to use this.
Firstly, to create a “Maven” blueprint for clients. Most clients are going to be clueless about this sort of thing. They may have a vaguely formed idea of their positioning but going through a structured process such as that included in the “Maven Matrix Manifesto” is likely to be a very valuable exercise.
Free tip for copywriters. Charge your clients for creating the blueprint. There’s a fair bit of work involved and used properly this will benefit the client for years to come. It’s very valuable so don’t give it away!
Secondly, create a “Maven” blueprint for yourself. My friend and mentor Pete Godfrey talks about the need for copywriters to engage in “shameless self-promotion”. This is a great way to create a distinct identity for yourself and stand out from the crowd.
If you don’t already have it, here’s where to get the “Maven Matrix Manifesto”.