Two insightful marketing cartoons from the great Tom Fishburne.
First this…
Ah yes…
…any form of marketing requires a sustained commitment if you want results.
Tom suggests…
“Instead of planning a social media campaign, make a social media commitment.”
You can read the whole post at…
That post also mentions an interesting social media experiment…
…where one marketer spent a week seeing what happened on Facebook when he decided to “Like” every brand that asked him.
The results were not great…
“It left my Facebook newsfeed crammed with nonsense, to the point that I could scroll entire pages without seeing my friends.”
I suspect the experience may have felt something like this…
Some marketers still haven’t read “Scientific Advertising”!