Continuing with my investigation of Twitter and how it might be of use in marketing, there’s an excellent post by top copywriter and marketer Michel Fortin titled “Tweet Fearlessly, Block Ruthlessly”.
Don’t be put off by the title. Although it’s quite a long post it contains some valuable insights into what Twitter is all about.
Namely, it’s all about…
…having a conversation with your audience.
Like all social media, Twitter is really a way for people who share a common interest to interact with each other.
For a marketer, this is an opportunity to get in front of people who have an interest in what you have to offer…
…and engage those people in a conversation.
One way to do that is to answer the questions that people ask about your area of expertise.
I confess, I was quite surprised to find that people do use Twitter to ask questions and look for help. But they do.
Now, it might seem this is a pretty time intensive way to market…
…it might seem that you’re simply engaging in one-on-one marketing.
But the beauty of it is that you get leverage from…
…the effect of building your status and authority as an “expert”…
…and the fact that other people will be “listening in” on the conversation.
As an aside it reminds me of what’s going on when someone like Tony Robbins interacts with someone at an event. It might seem that he’s only talking to one person, but in reality he’s talking with everyone there at some level.
So well worth you reading the whole article, especially as it contains this absolute gold nugget from master copywriter and coach David Garfinkel…
“…to write copy (or in this case, to write keyword-rich content), you need to know three critical things:
1.Who is my client,
2.What is their problem, and
3.How are they talking about it?”
Whoa! That last question is absolute gold when it comes to market research and keyword research (for search engine optimisation and pay-per-click campaigns).
Remember, the starting point for your marketing message is to enter the conversation already going on in the mind of your prospect. Answer questions 2 and 3 and you’ve entered that conversation.
More about Twitter in upcoming posts. I’m working my way through the course “Twitter Traffic Swarm” from John Ritskowitz and I have to say it’s a real eye-opener on how to use Twitter.