Here’s our monthly feature looking ahead to April…
…at events and anniversaries that marketers can use to base promotions around.
April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you!
Then Easter is the big event of the month. it’s late this year and falls on April 22-25.
In Australia, this causes a few problems because April 25 is Anzac Day. The result is that April 26 is the public holiday in respect of Anzac Day…
…which makes a super-long holiday weekend!
It’s also the Jewish Passover from April 19-26.
Also in Australia, there is Sydney’s Royal Easter Show (14-27 April)…
…plus comedy festivals in both Melbourne and Sydney.
In the UK, there’s also…
April 3 – Mother’s Day
April 21 – Queen’s Birthday
April 23 – St George’s Day
April 29 – The Royal Wedding!
Other dates to catch my attention…
April 2 – Great Lover’s Day
April 5 – Lady Luck Day
April 8 – Buddha Day
April 11 – Theory Of Relativity Day
…and one that I’m not too sure about “Ambivalence Day” on April 24!
More unusual anniversaries over at www.BlueMountain.com.
Happy marketing!
UPDATE (16 March 2011):
Couple of things I overlooked…
“World Health Day” – 7 April 2011
In the USA…
“Tax Day” – 18 April (extended 3 days this year from the normal 15 April)
In the UK, April 5 is the end of the financial year for individual tax payers.