I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day…
“Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete”
Then there are some bullets and of course a “Click Here” call to action.
Nothing terribly original about this ad, but my guess is it’s working well. The main headline “calls out” to the audience and identifies the problem and the subhead teases with the promise of a radical solution. The “Amazing New…” might seem a little hackneyed, but it works!
Lesson for copywriters – no need to reinvent the wheel! Use what’s proven to work.
On a different topic, you may have noticed that there is an avalanche of new programs and products being launched in the “Internet Marketing” arena at the moment. And with good reason. There just seems to be a ton of money available in that market.
Quick example. Eben Pagan has just launched his “Guru MasterMind” program. In the first morning he sold over 100 memberships at a minimum of $497…per month. The high end option is $997 per month so the guy has done between $500,000-1,000,000 per month already!
Marketing lesson – the B2B market is a great market if you can get it right. More observations about that in a future post.
Pete Godfrey is holding his “Copywriting Master Class 2.0” up in Brisbane this weekend. I’m attending and heading off later today. I’ll provide an update and report when I get back.