Ace copywriter John Carlton has a new post on his blog titled…

“Full Tilt Boogie”

What the heck is that about, you might wonder?

All about marketing and business lessons from high stakes poker players.

It’s something I’ve discussed before…

…that in business it’s all about stacking the deck in your favour.

Direct response marketing (and copywriting) is the best way to do that…

…but even that’s not infallible.

Read the whole thing…

…and try and avoid that “Full Tilt Boogie”.

It’s not cool…

…in fact, as my good mate Pete Godfrey would say, “It’s evil!”