Couldn’t resist posting this wonderful cartoon from Tom Fishburne…
Ties in nicely with recent posts about storytelling.
Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
…spending too much time talking about yourself and your product or service…
…and not enough time on your prospect and what’s important to THEM.
I was involved in 2 cases this week where that was exactly the problem…
…and an extensive rewrite of the material was required.
Now, in the full post “brand storytelling” Tom goes on to provide a wonderful example of what NOT to do in your social media or content marketing.
Watch the video and enjoy!
[…] Read more of ‘Why The Brand Didn’t Live Happily Ever After’… This entry was posted in Uncategorized. Bookmark the permalink. ← Looking Ahead – Marketing Calendar May 2011 LikeBe the first to like this post. […]