Very sad to hear that copywriting giant Clayton Makepeace passed away yesterday (25 March 2020) as a result of an unknown virus. Clayton was one of the giants of the modern day direct marketing business. For a while, he was very active in the teaching of direct response marketing and copywriting. The “Makepeace Total Package” […]
11 (Mostly Recent) Direct Response Copywriting And Marketing Books Worth A Look
The folks at DigitalMarketer recently published a post on their blog… “DM Reading List—11 Copywriting Book Recommendations from Engage Members”. DM Head Honcho Ryan Deiss had this to say about the post… “Even in this digital age that we currently reside, there is just something about a book that still gets people excited and engaged. […]
Interview On Copywriting With The Late Scott Haines
I was very sad to hear that copywriter Scott Haines passed away recently after suffering a stroke on Christmas Day. Scott was well known and highly regarded in the direct response community. He cut his teeth working with the legendary Gary Halbert and he was close with people like John Carlton. Here’s a post with […]
Headline Case Study #1 – Men’s Fitness July 2014
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. ” – John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the “Ad for the Ad” and the starting point of […]
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